Monday, May 18, 2020

Comparing and Contrasting the Philosophies of Nietzsche...

Chelsea Long Philosophy 100-005 Prompt 2 Final Essay Even though they were separated by thousands of years, hundreds of miles, and different cultures, the philosophical views of Friedrich Nietzsche and Plato can be examined and weighed against each other in many different ways. Friedrich Nietzsche, born in 1844, was a German philosopher whose main goal was to erect a new image for the people and to create a free spirit in them. Plato, born in 427 B.C., was a Greek philosopher whose main goal was to create a new way of thinking about the world itself, knowledge itself, philosophy itself, and the individual. Both philosophers have obvious similarities; their literary style of writing is perhaps the most apparent, but also their desire†¦show more content†¦He believes that knowledge has the ability to not take itself too seriously. Nietzsche is an advocate for uniting knowledge and play. He supposes that we create our values ourselves and do not discover them from nature or reason, as supposed by Plato. However, both philosophers believe that knowing your own ignorance and having a willingness to accept the fact that we are sometimes wrong and at fault is a vital step in creating the morals and values that we hold. Another main similarity between the philosophies of Nietzsche and Plato is the belief that the greatest individual is not the wealthiest, but the thinker, the artist, the musician, and namely, the philosopher. Both hold the love of wisdom in high regard (although Plato holds it in higher regard that Nietzsche). The goal of this is to pass on the views of one to many, therefore changing the views of society. With or without meaning to, both of these philosophers are trying to evoke a rise in society. Plato and Nietzsche both were suspicious of government and wanted people to be at war with their time. From doing so, they hoped to create a change on an individual’s outlook on life. As with most philosophers, the philosophical method of both Plato and Nietzsche was influenced by philosophers before them. Plato is the well-known protà ©gà © of Socrates. Many of Plato’s dialogues include Socrates in them or are written about Socrates, such as The Apology, which is Plato’sShow MoreRelatedExistentialism vs Essentialism23287 Words   |  94 Pages------------------------------------------------- Essentialism vs. Existentialism Essentialism: A belief that things have a set of characteristics that make them what they are, amp; that the task of science and philosophy is their discovery amp; expression; the doctrine that essence is prior to existence While, Existentialism:A philosophical theory or approach, that emphasizes the existence of the individual person as a free amp; responsible agent, determiningRead MoreHermeneutics3982 Words   |  16 Pagesthrough the limitations of a particular world-view to the matter that calls to thinking.[11] Hermeneutics is not satisfied with translating the language of the other; it wants to speak with the other in the language of the other. Hermeneutics is philosophy in the original sense of the word, the love of wisdom, the search for as comprehensive an understanding of human existence as possible. On a certain level, translation is impossible. What is said in a particular language is said in a distinct form

Sunday, May 17, 2020

Business Plan For The New Business - 1864 Words

Business plans are used to outline the details of a new business. This is then used as a tool to attract potential investors to help out with the startup of the company (Ramsey 182). Additionally, it helps those who are starting up a business examine what it will actually take for the new business to be successful (Ramsey 183). However, business plans are not solely reserved for those who are starting a new business; some businesses create business plans to show how they will improve or restructure their business through strategic planning (Ramsey 182). There are many different topics and details that should be included in a business plan. Some main topics include a market analysis, which includes the identification of likely customers, competitors, and why it will sell to a particular market; a marketing/ advertising plan, which includes the cost of marketing, how clients will be reached, and the strategies for persuading target markets; a financial plan, which includes all major financial factors such as proposed revenue and the amount of customers expected; a management/ organizational plan, such as the organization of the business; and an implementation plan, which includes information about the facilities and materials necessary for production (Ramsey 185-187). In 2008, General Motors (GM) created a business plan to detail out how they would restructure their company. The United States faced a huge economic downturn during this year, causing GM to experience aShow MoreRelatedA Business Plan For A New Business1712 Words   |  7 Pages During the last few years while working as a machinist, Bruce realized he did not want to punch a clock the rest of his life. He was always searching for a business opportunity where he could set his own hours, create his own success, and be his own boss. While thinking of ideas for a startup business, he began thinking of his past employment history. Spending most of his youth working on local dairy farms, he saw firsthand the damage pests can do to the dairy herd and effect the productionRead MoreBusiness Plan For A New Business Program1334 Words   |  6 PagesWhenever a new business program is created, it explicitly employs a business model that is suitable for that particular business, which d escribes the design, the delivery and the mechanism it employs to achieve success. The core meaning of a business model is to define the value it delivers to its customers, make customer pay for the value provided, and converts these payments to profit (Teece, 2009). There are different types of business models and they suit different types of business. Berry (nRead MoreBusiness Plan For A New Venture1355 Words   |  6 PagesA business plan can be used for beginning a new business, to create a more profitable business or for consideration of new services and ideas. A business plan is a written document that gives details on a business idea or venture and present the outlook of the business over a number of years. This plan will guide the business project management and operations, assist in vital decisions and measure performance. There are many types of business plans and not one of them is considered a universal planRead MorePreparing A Business Plan For Your New Business1472 Wo rds   |  6 PagesWhen entering into a small business, management style is crucial. Additionally, there are other key factors that should be considered in preparing a business plan for your new business. One of these factors is size of the company or potential growth. When Eve Yen embarked on her business she was not totally prepared. She was not fully knowledgeable of the managerial process to begin operations. In order to start, the entrepreneur must demonstrate enough management skills to execute how the operationsRead MoreMarketing Plan For A New Business Essay1059 Words   |  5 Pagesis pretty easy to set up a new business but the actual challenge lies in surviving the cutthroat competition and to stimulate growth over the years. One of the prime reasons why most of the businesses face a very tough time is the lack of proper marketing plan and minimal focus on branding. After all, only when you are able to market your products properly to your target segment will you have a chance to generate revenue to take your business forward. While a business success is largely dependentRead MoreImplementing A New Plan For Business1325 Words   |  6 Pagescompany and need to come up with a new plan in order to stay in the business. Developing a Strategic Plan The development of a new plan for business and its implementation needs a lot of effort and time. However, our dedicated experts developed the plan and implementation procedures following the 10 steps which are summarized below: Define Goals It is necessary to develop a new version of our software that will be compatible and will work without any problem with the new version of operating system ofRead MorePlan For A New Strategic Business Plan2051 Words   |  9 Pagesand establish a new organisation, the need for a new strategic business plan is imperative. The massive majority of the newly-merged companies failed to reach both their financial and strategic goals and endure in an arguably competitive business world, because they lack of an effective plan, which will consider the tremendous changes that took place for both the acquiring and the acquired company and which will assure the smooth integration of practices and policies within the new organisation (MarksRead MoreBusiness Plan For A New Company5096 Words   |  21 PagesIntroduction – Denise’s Scrapping with Style Draft Business Plan This paper will provide a draft business for a new company; Denise’s Scrapping with Style (DSS). First, this paper will revise the company description based on feedback received to date. Next, it will review the industry analysis and trends section base also on pointers received from other professionals. Further, this paper will modify the strategic position and risk assessment section based on valued opinions received thus farRead MoreStrategic Plan For A New Business1483 Words   |  6 PagesStarting a new business is not easy especially in an industry that already has strong procedures and standards. Every manager and leader associated with a startup company knows the value of a solid business plan and its impact on the first year of operation. One of the first steps new owners take before opening its doors is to develop a strategic plan and company objectives, both long and short-term that provide a blueprint for enterprise growth. Organizational executives are res ponsible forRead MoreBusiness Plan For A New Company7582 Words   |  31 PagesIntroduction – Denise’s Scrapping with Style Final Business Plan This paper will provide a final business plan for a new company; Denise’s Scrapping with Style (DSS). First, this paper will provide an executive summary for this business plan justifying: a clear and concise business concept; a thoroughly planned business concept; a capable management structure; a clear-cut market need, as well as significant competitive advantages for DSS; realistic financial projections; a definition of the excellent

Wednesday, May 6, 2020

Gun Control Laws Throughout The United States - 1405 Words

Luis Alicea Mr. Wiglesworth ELA 8 Block 3 March 4, 2015 Gun Control Laws in the United States In the space separating 1982 and 2012 the U.S. had approximately sixty-two mass shootings. Just because of this statement gun control should be fortified in order to reduce crime rate. Gun control laws in the U.S. are too facile. An example of this is that you can walk into a Walmart with money and an I.D. and walk out with a handgun. There are restrictions to gun ownership but they are not enforced. Usually the opposing crowd who do not want to bolster gun control use the Second Amendment as an excuse to not agree with the idea that emphasizing gun control will help the U.S. in many ways. Gun control in the U.S. should and needs to be†¦show more content†¦In December 14, 2012 a devastating shooting out broke in Sandy Hook Elementary School in Newtown. This event awakened lawmakers, which started working hard in the direction of more security. In 1971 congress passed the second amendment which stated that â€Å"a well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear Arms, shall not be infringed.† In the year 2016 this statement is generally, very debatable. One side of the party altercates that owning guns is a right that everyone should have because it is the same as the same as the plain right as self defense. The other party says that back when the second amendment was written the plan was of making a standing army. But now that the U.S. has a strong army and police force the amendment is obsolete. In 1968 the Gun Control Act was passed. This act let federal, state, and local law enforcement raise authority in controlling gun control in attempt to reduce crime. The act also said that it is illegal to market or supply firearms or ammunition to â€Å"any individual who the licensee knows or has reasonable cause to believe is less than eighteen years of age†. In 1993 another act that was passed was the Brady Handgun Violence Prevention Act which required the purchaser of a firea rm to complete a background check. Section 922 in the U.S. Code restricts categories of people from freighting, accepting, or owning firearms or ammunition. In 1994

Introducing the 5-Hour Energy Shots in Brazil A Market...

Global Marketing in Brazil Introduction In Brazil, there is not as much of a market for energy drinks as there is in places like the United States. Still, introducing 5-hour energy shots to Brazil could cause the desire for energy drinks to grow in that country. That would open up an entirely new market for energy drinks that could make millions or even billions of dollars for companies that manufacture energy drinks throughout the world. In order to clearly understand how marketing will take place in Brazil and the issues that must be addressed, there are four specific areas that will be considered here. These will be the social-cultural environment of Brazil, the economic environment, the political environment, and the technological environment. Since all of those areas play a role in how an energy drink could be marketed and how much success it might have, they all must be discussed before any decisions are made. Socio-Cultural Environment In Brazil, the culture is far different than what it is in the United States. Because of that, 5-hour energy must be marketed differently. One good issue to consider is that many Brazilians drink coffee (Alves, 1985; Schneider, 1995). It is the national beverage of the country, and that means that people are hooked on it quite often. They enjoy the taste, but they also enjoy the caffeine and the stimulation they receive from coffee. Since they like the energy received from a cup of coffee, they would also like 5-hour energyShow MoreRelatedRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer, Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes, Volkswagen, Audi - whose UK head offices ringRead MoreExternal Environmental Analysis of Starbucks and the Coffee Industry20319 Words   |  82 PagesExternal Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. 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Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness Acceptance Level of TATA Nano ResponsesRead MoreBmw of North America9044 Words   |  37 Pagesacquisition by Fiat Group of Italy, opened a new era of foreign ownership in the U.S. automotive industry. In 2010/11, the U.S. auto market showed some signs of recovery. While only 10.4 million new cars and trucks were purchased in 2009, the worst year since 1982, the recent sales increases were mainly credited to serving pent-up demand, a strengthening labor market, and increased consumer credit availability. In 2011, U.S. sales of new ve hicles reached 12.7 million units, the best result since 2007Read MoreEdexcel Igcse Economics Answer49663 Words   |  199 PagesAnswers: Section A: The Market System Chapter 1 (a) In all of the photographs goods are being traded. In A, people are buying goods from market traders in a souq. In B, goods are being sold by auction. In C, shoppers are buying goods from a supermarket. And finally, in D, cars are being bought at a car lot. (b) In C, shoppers queuing at a checkout will pay the price that is displayed on the labels of products (or at the point of sale). Shoppers will either pay the price shown or choose notRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesof choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issuesRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pages 3.2 Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3.3 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.4 Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.5 Factor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-4 Result and Interpretation 4.1 Interpretation of Result†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ï  ¶ Chap-5 Suggestions and Managerial Implications ï  ¶ Chap-6 Limitations of the study References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Chapter - 1 Introduction (Global Retailing

Drawing On Appropriate Evidence From Chapter Analysis Essay Example For Students

Drawing On Appropriate Evidence From Chapter Analysis Essay Groups we belong to help to give us a sense Of identity but we Will see owe we can lose this as we conform to group behavior and the impact this can have. Finally, we Will look at Condos research and how changing cultures slowly changed her identity and how this affected her on her journey emphasizing her positive and negative influences. As we grow we will have many social identities which influence the groups we belong to, These groups can range from friends to family and further out to groups like nationality and ethnicity. Within these groups we have different roles to play which influence our behavior. A controversial experiment by Zanzibar (1971) (Spoors et al. ) shows how a roofs of males were separated into two groups of guards and prisoners in a make shift prison. After six days of a b,vow week experiment it was stopped, The guards became abusive while the prisoners showed signs of emotional disturbance. Lots of factors could have influenced the participants behavior but this experiment shows us the effect that roles have on us in a group and how quick we are to adapt to them. We see how an individual can turn abusive and also how individuals can be walked over an abused. Regarding Sombreros experiment we can identify two groups. Psychologists call these our in and out groups. Evidence suggests our in group raises our self- esteem, we gain a sense of belonging, identification and a sense of status. Our in group also gives us an opportunity to compare with our out group this can create conflict as an us and them divide is formed. Positively we show favor to our in group and negatively we discriminate against our out groups Teasel et al. 1971) (Spoors et al) showed this when he assigned teenage boys to a virtual group that did not exist. The boys still showed favoritism to their in group. We see this behavior in an experiment conducted by Sheriff et al_ (1961) (Spoors et al. ). He set two sets of boys in a summer camp into groups. Separately the groups interacted, group norms were followed, they joked and had secret codes. The groups were set against each ot her in competition and within their own groups co-operation and loyalty were heightened but hostility, aggression and prejudiced was seen between the groups. Observing Sheriffs study we see positively how group members found a sense of belonging in their own group and how loyalty and co. Operation were heightened by competition. Negatively we see their behavior changing when clashing against their out group becoming hostile, aggressive and prejudiced. Prejudice against our out group bolsters self-esteem as it allows us to see other groups as interior. We feel safe and part of our in group but through group pressure we may conform to the rest of the group and the sense of identity we gained we could start to lose as we become more influenced by the rest of the group. Sash (1951) (Spoors et al_) looked at this and conducted an experiment on conformity, Participants had to match two lines out of a group of four that were similar in length faith a group of other people. Participants conformed with the group who deliberately gave wrong answers. This was repeated and seventy five per cent of participants gave a wrong answer at least once. Sashs experiment shows the influence Of group pressure. Negatively this influence can have disastrous implications. Spoors et al. 2011) use the example Of the Heavens Gate cult. Thirty nine Of their members committed suicide believing their souls would be transported to a spaceship behind Hale Bop comet. Psychological factors need to be recognizes but would they have acted this way left to their own devices? Positively Sashs experiment shows us how we like to feel part of a group and not left out. Society would be chaos if people did not conform to some degree. Just going to the cinema and being quiet we are conformi ng to the silence so others are not offended. .u3a574af32a838014ca4b07a1f4052428 , .u3a574af32a838014ca4b07a1f4052428 .postImageUrl , .u3a574af32a838014ca4b07a1f4052428 .centered-text-area { min-height: 80px; position: relative; } .u3a574af32a838014ca4b07a1f4052428 , .u3a574af32a838014ca4b07a1f4052428:hover , .u3a574af32a838014ca4b07a1f4052428:visited , .u3a574af32a838014ca4b07a1f4052428:active { border:0!important; } .u3a574af32a838014ca4b07a1f4052428 .clearfix:after { content: ""; display: table; clear: both; } .u3a574af32a838014ca4b07a1f4052428 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3a574af32a838014ca4b07a1f4052428:active , .u3a574af32a838014ca4b07a1f4052428:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3a574af32a838014ca4b07a1f4052428 .centered-text-area { width: 100%; position: relative ; } .u3a574af32a838014ca4b07a1f4052428 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3a574af32a838014ca4b07a1f4052428 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3a574af32a838014ca4b07a1f4052428 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3a574af32a838014ca4b07a1f4052428:hover .ctaButton { background-color: #34495E!important; } .u3a574af32a838014ca4b07a1f4052428 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3a574af32a838014ca4b07a1f4052428 .u3a574af32a838014ca4b07a1f4052428-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3a574af32a838014ca4b07a1f4052428:after { content: ""; display: block; clear: both; } READ: Drawing On What You Have Learned About City Road EssayCultures will have an influence on conformity as Collectivist cultures emphasis groups more than Individualist cultures 50 all depending where we live in the world cultures influence our behavior in groups. As our behavior changes so will our own social identities and this can finally lead us onto research by Doreen Condo (1990) (Spoors et al. ) Doreen Condo was a Japanese American raised in the U. S. A. She moved to Japan o take part in research involving participant-observational study moving in faith a Japanese family. Over time she found her American identity diminishing and her new identity flourishing encountering both positive and negative influences on her journey. Negatively she describes being confronted vita bewilderment, embarrassment even anger on her linguistically mistakes and when conforming wrongly to Japanese customs also even proper behavior meant she had to behave subserviently. She describes her conflicts surrounding expectations Of gender especially her role as a young woman. Positively she describes being left with warm positive feeling to her live in family when being affirmed for behaving with proper Japanese etiquette. After time she found herself losing her American identity. In her tea ceremony class she explains her awkward, exaggerated western movements had been replaced with Japanese grace. Condos research demonstrates the positive and negative influences we encounter in different cultures and how they can change us as a person as our identities evolve. We have seen how groups Gang influence people in both positive and negative ways. Sombreros prison experiment shows us how quick we take up roles in a roof and the extent to which we act out these roles.

Business Ethics

Question: What should Franklin do and why according to APEX? Answer: According to the case study APEX is maintaining a good position in the market for a long time by providing software solutions to the banks to manage the data of daily transaction. The closed competitor of APEX in the market is Computer Solutions. Both had the equal chance to win the bid of First street bank. Two days prior to the final bid, the vice precedent of first street bank Mr. McBride, called Mr. Franklin and his two co-workers as he had a preference for APEX. They went to meet Mr. McBride at First Street Bank. After talking for a while in his office, he pretended that he forgot something urgent and he will be back after half an hour. He left the room leaving a file on the table. Mr. Franklin saw that it was Computer Solutions file. One of his colleagues believes on deontology that is, focusing on the rightness of the action taken whether another one suggests him to follow the utilitarianism that is focusing on the ultimate consequence. There are two possibilities, the first o ne is opening the file and another one is not opening the file. In this case, if Mr. Franklin chooses to open the file, he will get to know all the secret strategies of Computer Solution and he will surely win the bid. According to utilitarianism there is nothing wrong in seeing the file as it believes that if the ultimate consequence is good or profitable, then the means of achieving it does not matter at all. Mr, Franklin can easily choose the path of utilitarianism because, the consequences will surely bring a great profit to him and his company. If he judges the perspective by looking its profit, then obviously he should take advantage of the chance and make his way clear to win the bid. But there are certain drawbacks of following utilitarianism in business. It may create trouble in the future. If this case is considered, there are two witness of the incident that Mr. Franklin opened the file. In future they can take advantage of that and blackmails him or can disclose it to others which may create serious trouble to him and the company. Deontology states that one should achieve the goal but the way to achieve the goal should also be ethically correct. If Mr. Franklin chooses deontology and does not see the file, there is a probability for him to lose the bid. But he can have further opportunity to progress. He should stick to the deontology as from the view of business ethics it is correct. As he is in a prestigious post and the wellbeing of his company depends largely on him, so he should choose the right way. Apart from the ethical side of this perspective, there are certain advantages that he should understand. His co-workers who are present there can disclose the fact or can blackmail him in future. So, if Mr. Franklin takes a wise decision and let the whole process happen ethically, it may not lead to an immediate profit but for the long term wellbeing of himself and his business, he should choose the deontology.